Carol Leigh sherrow, CCUE

Product Marketing | Brand Strategy | Storytelling | Digital Transformation For more than 20 years, I’ve helped brands grow through strategic storytelling, creative leadership, digital innovation, and meaningful audience engagement across financial services, fintech, media, experiential marketing, partnerships, and community-focused organizations. Recognized by Chief Marketer as a 2026 Top Women in Marketing Honoree, I’ve led integrated growth, lifecycle marketing, strategic partnership, and digital transformation initiatives, including segmented customer journey campaigns, AI-powered customer engagement experiences, university partnerships, and multi-channel brand strategies designed to strengthen engagement, improve customer experience, and support organizational growth. Founder & Co-Owner, Karma Wins
Who I am
I’m a marketing and creative executive with more than 20 years of experience leading brand strategy, integrated campaigns, digital transformation, and audience engagement initiatives across financial services, media, partnerships, and community-focused organizations. Throughout my career, I’ve helped organizations strengthen their brand presence, launch innovative products and services,
build meaningful partnerships, and connect with audiences through strategic storytelling and multi-channel marketing.
My background combines executive leadership with hands-on creative direction, allowing me to bridge strategy, innovation, and execution in ways that drive both growth and engagement.
I’m passionate about building brands that create trust, inspire connection, and deliver measurable impact.

20+

Brand, Marketing & Creative Leadership

Award-Winning

Campaigns, Commercials & Brand Initiatives. 2025 Top Chief Marketers honorees.

Cross-Industry

Finance, Media, Entertainment & Experiential

Executive Strategy

Brand, Product Marketing & Growth Strategy

DIGITAL TRANSFORMATION

AI, Digital Innovation, Customer Engagement & Strategic Partnerships
My experience

Strategic Leadership & Featured Work

  • Executive Marketing & Brand Leadership
  • Product Marketing & Digital Transformation
  • Integrated Multi-Channel Campaign Strategy
  • Strategic Partnerships & Sponsorships
  • NIL, Sports & University Partnerships, eSports
  • Creative Direction, Video & Commercial Production
  • Social Media, Digital Engagement & Audience Growth
  • Public Relations, Executive Communications & Presentations
  • Event Marketing, Experiential Campaigns & Community Engagement
  • Vendor Management, Cross-Functional Leadership & Team Development

Portfolio

Over the course of my career, I’ve had the opportunity to lead and contribute to a wide range of marketing, creative, and business initiatives spanning financial services, media, experiential marketing, entertainment, and consumer brands. My experience includes campaign strategy, television and digital production, event development, sponsorships, vendor and agency management, budgeting, product marketing, social media, community engagement, and integrated multi-channel campaigns. From freelance creative work supporting brands like Disney to experiential and motorsports-related projects connected to Daytona International Speedway and national venues, to executive leadership within billion-dollar financial institutions, I’ve built a career grounded in creativity, adaptability, collaboration, and strategic growth. I thrive in fast-paced environments, enjoy bringing ideas to life across teams and platforms, and believe the strongest campaigns happen when creativity, strategy, and human connection come together.
Accomplishments Cobalt Credit Union 2025
Portfolio | Cobalt Credit Union 2022 - 2026
Portfolio | University of Kentucky FCU, 2016 -2026
Agency & Media Portfolio 1995–2016
TV Commercial, Digital Banking
TV Commercial, Owen Freeman & Josh Dix
TV Commercial, Cash Back+
TV Commercial, Swipe Right
Beyond WorkOutside of my professional career, I’m also the Founder & Co-Owner of Karma Wins, a Thoroughbred racing and storytelling brand centered around resilience, partnership, and audience engagement. The experience has combined my passion for branding, community, social media storytelling, and sports partnerships in a unique and meaningful way.

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