Carol Leigh sherrow, CCUE

Product Marketing | Brand Strategy | Storytelling | Digital Transformation

For more than 20 years, I’ve helped brands grow through strategic storytelling, creative leadership, digital innovation, and meaningful audience engagement across financial services, fintech, media, experiential marketing, partnerships, and community-focused organizations.

Recognized by Chief Marketer PRNEWS / Chief Marketer Top Women in Marketing Honoree (2026), I’ve led integrated growth, lifecycle marketing, strategic partnership, and digital transformation initiatives, including segmented customer journey campaigns, AI-powered customer engagement experiences, university partnerships, and multi-channel brand strategies designed to strengthen engagement, improve customer experience, and support organizational growth.

Founder & Co-Owner, Karma Wins 
#KentuckyKarmaWins  #KarmaWins #HRWA

Who I am

I’m a marketing and creative executive with more than 20 years of experience leading brand strategy, integrated campaigns, digital transformation, and audience engagement initiatives across financial services, media, partnerships, and community-focused organizations.

Throughout my career, I’ve helped organizations strengthen their brand presence, launch innovative products and services,

build meaningful partnerships, and connect with audiences through strategic storytelling and multi-channel marketing.
My background combines executive leadership with hands-on creative direction, allowing me to bridge strategy, innovation, and execution in ways that drive both growth and engagement.
I’m passionate about building brands that create trust, inspire connection, and deliver measurable impact.

Visionary. Collaborative. Growth Focused. 

Leadership is about creating opportunities, building meaningful relationships, and helping people and organizations grow. I believe the strongest brands, teams, and partnerships are built on trust, innovation, and purpose.

Portfolio

Over the course of my career, I’ve had the opportunity to lead and contribute to a wide range of marketing, creative, and business initiatives spanning financial services, media, experiential marketing, entertainment, and consumer brands. My experience includes campaign strategy, television and digital production, event development, sponsorships, vendor and agency management, budgeting, product marketing, social media, community engagement, and integrated multi-channel campaigns.

From freelance creative work supporting brands like Disney to experiential and motorsports-related projects connected to Daytona International Speedway and national venues, to executive leadership within billion-dollar financial institutions, I’ve built a career grounded in creativity, adaptability, collaboration, and strategic growth. I thrive in fast-paced environments, enjoy bringing ideas to life across teams and platforms, and believe the strongest campaigns happen when creativity, strategy, and human connection come together.   See portfolio below. 

Beyond WorkOutside of my professional career, I’m also the Founder & Co-Owner of Karma Wins, a Thoroughbred racing and storytelling brand centered around resilience, partnership, and audience engagement. The experience has combined my passion for branding, community, social media storytelling, and sports partnerships in a unique and meaningful way.  #KarmaWins #KentuckyKarmaWins

Professional Volunteer ServiceI also volunteer with the Horse Racing Women's Association (HRWA) as a Graphic Designer, supporting the Marketing & Communications Committee. I create digital and print marketing materials, event collateral, and promotional assets that help strengthen the organization's brand, events, and member engagement.  #HRWA

Carol Leigh sherrow, CCUE

Who I am

20+

Award-Winning

Leadership Style

digital Transformation

Visionary. Collaborative. Growth Focused.

Portfolio

Contact